77 nicotine pouches are slim, moist sachets available in both low (5.2mg per pouch) and strong (10.4mg per pouch) nicotine strengths. The range covers almost every flavour profile imaginable, from icy mint and juicy fruit to sweeter blends and classic tobacco-inspired options.
Luna Corporate: The Makers of 77 Nicotine Pouches
Nicotine pouches may be strongly associated with Sweden, but 77 proudly represents Poland. In fact, it was the very first Polish nicotine pouch brand to enter the market.
The brand is produced by Luna Corporate, headquartered in Suchy Las, with manufacturing taking place in Kraków.
What Makes 77 Nicotine Pouches Different?
77 nicotine pouches have built a reputation around bold flavour creativity and impressively accurate taste profiles. While the range includes familiar favourites such as mint and tobacco-inspired pouches, it is the more adventurous combinations that truly stand out.
Products such as 77 Raspberry Vanilla Light combine fruity sharpness with creamy sweetness, creating a flavour experience that feels more like a dessert than a traditional nicotine pouch.
The texture is another reason why many users continue to return to 77. The moist contents provide a quick and satisfying nicotine release without becoming overly wet or messy. In other words, users get the flavour intensity and nicotine stimulation without discomfort during use.
77 has also gained attention beyond the nicotine pouch industry. In 2025, Luna Corporate partnered with Formula 1 driver Valtteri Bottas to launch the 77 VB line, bringing a motorsport-inspired edge to the brand.
The company also produces other recognised ranges, including BJÖRN nicotine pouches and X-Booster caffeine pouches.